Projection mapping, also known as video mapping and spatial augmented reality, is a projection technology used to turn objects, often irregularly shaped, into a display surface for video projection. These objects may be complex industrial landscapes, such as buildings, small indoor objects or theatrical stages. By using specialized software, a two- or three-dimensional object is spatially mapped on the virtual program which mimics the real environment it is to be projected on. The software can interact with a projector to fit any desired image onto the surface of that object. This technique is used by artists and advertisers alike who can add extra dimensions, optical illusions, and notions of movement onto previously static objects. The video is commonly combined with, or triggered by, audio to create an audio-visual narrative.
Artists may use it as an avant garde form of expression as it is new technology that can turn their creative ideas into 3D projections, connecting with audiences in a new way (Wikipedia).
Our Video Mapping projects
On the technical side of video mapping projects, we design and simulate the projection systems, specify the equipment, implement and calibrate the video systems. Here are some of our latest video mapping projects:
Video Mapping by Nevet Yitzhak -
"The Concert 2013", presented at the Tel-Aviv art museum
Photo courtesy of Nevet Yitzhak
Video Mapping at the Tera Sancta museum in the old city of Jerusalem (content: Tamschick MEDIA+SPACE)
Photo courtesy of "TAMSCHICK MEDIA+SPACE"
Video Mapping at Segev-Art restaurant in Herzelia, in collaboration with D.M. engineering (content: Ido Isaac)
Photo courtesy of "Segev resturants"
Video Mapping at Gush Etzion Testimonial Heritage Center (content: Camel productions)
Photo courtesy of "Gush Etzion Testimonial Center"
Photography by: "Camel productions"